First, mass market retailers hyped up Black Friday. Then online websites created Cyber Monday. Now the biggest holiday shopping weekend of the year looks to get another day with American Express promoting “Small Business Saturday”. On Nov 8th Crain’s New York reported the following:
New York City is the first city in the country to endorse the nationwide initiative, launched monday at City Hall by Mayor Michael Bloomberg and American Express Chief Executive Kenneth Chenault. The objective is to get consumers shopping at their locally owned, independent businesses, instead of overlooking community stores, the weekend after Thanksgiving.
Mr. Chenault said American Express traditionally looks at small businesses as an indicator of the larger economy, and the message he’s received lately from owners is they need more customers. That prompted the idea of Small Business Saturday, he said, though he emphasized that the final goal will not be reached overnight.
“This is the start of a movement,” Mr. Chenault said. “We want to really get people in the local community heavily involved in driving this. This is not a flash in the pan; we are committed to this effort for years to come.”
To boost interest among small businesses and consumers, American Express will give $100 worth of Facebook advertising to 10,000 business owners who sign up for the program. The company will also give a $25 statement credit to 100,000 card members who register their card and use it at a small business on Nov. 27.
Small Business Saturday is all about shopping locally. We should all spread the word! As every retailer, store and restaurant in Port Jefferson knows, we need to attract as many customers to the village this holiday season as we can. We should all reach out to our customers and tell them about the American Express promotion and that they can save $25 if they register there card for this pomotion! To register just call the 800-492-3344. The number is on the back of your american express credit card! Good Luck on the first “Small Business Saturday”! November 27th may be the day to have a one day super sale!